Homes within a mile of either grocery chain begin appreciating faster than other homes after the stores open, according to the new paperback edition of “Zillow Talk.”
You may have heard about the Starbucks Effect, a discovery revealed in the New York Times best seller “Zillow Talk” that shows where the coffee chain offers the biggest boost for home values. Co-authors Spencer Rascoff, Zillow Group CEO, and Chief Economist Stan Humphries didn’t stop there.
In the new paperback edition of “Zillow Talk: Rewriting the Rules of Real Estate,” a bonus chapter reveals a similar phenomenon with specialty grocery stores. Between 1997 and 2014, homes near Trader Joe’s and Whole Foods were consistently worth more than the median U.S. home. By the end of 2014, homes within a mile of either store were worth more than twice as much as the median home in the rest of the country.
The new edition is available starting tomorrow, Jan. 26. Drawing on Zillow’s 10-year history collecting and analyzing housing data, busting common myths and turning conventional wisdom on its head, the book was written to help you make smarter real estate decisions.